oh so madewell.

British style icon Alexa Chung just launched her fall collection for Madwell, and it is amazing!

shop the collection here.

madewell finally jumps on it.

the e-commerce site is up, and i couldn't be more excited.

i love {madewell's} denim and effortless attire, but it has

always been hard to purchase anything when there is not

one near me nor an online shopping site... until today!

you can shop now here.

made to love.

over the past year, i have become a huge fan of madewell. i just recently figured out that madewell is a sister store to jcrew. after hearing that, i realized that closes do resemble jcrew a little bit, but they appear to be less tailored and a lot simpler. the price also is a little lower which is a definite bonus. madewell clothes seem to be low maintenance and a little bohemian which i love. i'm just keeping my fingers crossed that they will open one in Houston.